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Our client, a fast growing construction and engineering organisation with a wide range of companies operating in the UK, USA and European markets. We are looking for an experienced Internet Marketer/Web Master to join our marketing department. Within this role, you will be designing, writing and developing interactive website campaigns aimed at attracting and retaining our customers. This is an excellent opportunity to join an industry-leading player with significant potential for personal and professional development. E-Business and Internet technologies increasingly play a significant part of our customer service offer, enabling us to develop our customer relations through an integrated multi-channel strategy. Main Responsibilities • Improve the performance of all Group websites using SEO, PPC, etc • Implement online campaigns and to support UK and overseas Marketing initiatives • Carry out email campaigns for trade and consumer, specifying and using mass email software • Plan and make efficient use of budgets to deliver cost savings and ensure value for money. • Analyse and present web site performance data for all Group sites to Board level • Maintain web site content through CMS • Maintain accurate and complete records of web site changes, procedures, policies, functionality and history. • Assist in implementation of new processes and systems e.g. order processing, database build, distribution of sales enquiries • Apply skills to continuous improvement and refinement of web content. • Serve as a point of contact for both external customers and internal customers for web related activities, information and ideas. • Work with marketing, sales and clients to educate, define, document, schedule and implement project requirements. • Manage projects and budgets with third party vendors. Qualifications, Skills, Experience required • Familiarity with internet technology with at least 3 years experience in a similar role. • Minimum 3 years experience in web production or web marketing. • Experience of managing major, content rich, data driven sites. • Experience in implementing and targeting key prospects for Group companies in B2B and B2C markets • Ability to use SEO, PPC, Tracking technology and other Web marketing/promotion processes to deliver improve results • Knowledge of familiarity with HTML. ASP, Javascript, Photoshop and Flash an advantage. • Good knowledge of e-business (and trends) • Excellent internal communication skills as the programme relies on joint activities with UK and overseas marketing functions • A flexible, motivated self-starter, with the ability to refine or adapt communications at short notice depending on the results • Skilled in project management, meeting deadlines and providing leadership. • Excellent communication and presentation skills. • Proactive attitude, capable of thinking out of the box. If you are interested in this position then simply apply via the button shown.
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